by | Jan 8, 2015 | Measurement
Think ‘LinkedIn’ and the first things that probably spring to mind are recruitment ads and the ‘please add me to your network’ messages that drop intermittently into member mailboxes. But there’s more to LinkedIn than networking and job hunting. In a bid to establish...
by | Sep 19, 2013 | Measurement, Promotion
Hands up all those who have spent the best part of a day carefully crafting a perfectly-formed press release (or blog, or podcast, or online video), only to wonder if the thing is eventually going to be consumed by the right people. It can be a heartbreaking task...
by | Aug 13, 2013 | Measurement
The concept of building an in-depth understanding of the target audience is nothing new to most marketers. Standard practice is to create target personas around which a brand’s overall positioning and marketing campaigns are then structured. Yet when it comes to...
