by | Mar 26, 2014 | Leads, Promotion
Online video now makes up an increasingly chunky slice of the overall brand marketing pie. Last year, Brafton reported that 64% of marketers said that video content would “dominate” their strategies moving forward. It’s interesting, then, to focus now on how consumers...
by | Mar 19, 2014 | Promotion
Content marketing conjures up ideas of branded video, thought-provoking blogs and educational white papers or webinars. Yet every piece of messaging put out by your company counts towards your content strategy, no matter how brief. Do you consider the humble tweet an...
by | Mar 5, 2014 | Content, Promotion
If you haven’t heard the buzz around The Lego Movie, you must be living on a remote island. While many were quick to criticise the film as a thinly veiled 90-minute product integration exercise, the cinema-going public quickly proved them wrong. The film is a bonafide...
