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Airlines tap into video marketing for brand-boosting campaigns

Airlines tap into video marketing for brand-boosting campaigns

Remember when disgruntled United Airlines passenger David Carroll took the airline to task via YouTube when his beloved guitar was broken in transit? His catchy musical retort to being denied compensation, ‘United Breaks Guitars’, generated nearly 13.8 million views...
How to use white papers as a marketing tool

How to use white papers as a marketing tool

Nobody knows better than you the sweat, blood and tears that are necessary to make your business thrive. Only you truly appreciate the degree of pride that you take in ensuring your product and service is of great quality. Unfortunately, your competitors are also out...

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