How to measure user engagement online

How to measure user engagement online

Many organisations don’t have a defined way to measure user engagement not least because there are a few ways of doing it. Parse.ly however has come up with a survey of digital publishing professionals that shows importance of varying user engagement metrics ranging...
How to blitz content marketing like Usain Bolt

How to blitz content marketing like Usain Bolt

Someone I was talking to about content marketing generally and blogs in particular recently had the temerity to say ‘well anyone can write a blog can’t they.’  My slightly indignant repost was ‘well anyone can run, but that doesn’t meant they’re Usain Bolt’...

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