Toot toot! The age of corporate trumpet blowing is over!
The origin of the phrase ‘blowing your own trumpet’ (US translation ‘tooting your own horn’) can be traced back to Anthony Trollope, the English Victorian novelist, who said in his travel book - ‘Australia and New Zealand’: 'I would also observe to the New Zealander...
Who is writing your blog? Shakespeare or Blogrick?
'Blogrick' - noun - an unskilled writer who blogs, often on behalf of their company. An expert in his company's products 'Blogrick' may be, but a writer he is not and yet many companies are still entrusting blog content to people in their organisation, often on the...
How to measure user engagement online
Many organisations don’t have a defined way to measure user engagement not least because there are a few ways of doing it. Parse.ly however has come up with a survey of digital publishing professionals that shows importance of varying user engagement metrics ranging...
5 ways Jockey used content marketing to increase sales (with no budget)
For new Jockey director of marketing Tom Napper, it came down to a simple equation. He knew the website was converting between .2% or .3% so if he could build the audience from 500K to say one million using content marketing, that would result in a significant...
4 pieces of marketing collateral essential for sales success
1. The Case Study: Run a quick poll amongst B2B sales professionals on what they think is the best piece of marketing collateral for closing deals (as Docurated did last year) - and the case study normally comes out on top (followed by client testimonials and...
How to blitz content marketing like Usain Bolt
Someone I was talking to about content marketing generally and blogs in particular recently had the temerity to say ‘well anyone can write a blog can’t they.’ My slightly indignant repost was ‘well anyone can run, but that doesn’t meant they’re Usain Bolt' ... Read...
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