5 reasons to create a business blog
Perhaps the most alluring of the multitude of benefits when you create a business blog is the increased visibility in search engines (and the resulting opportunity to increase leads and sales). It’s not just hearsay - marketing data now clearly shows that blogging has...
How to make a vlog for business
A consistent flow of well-written, informative and relevant copy is unparalleled in its capacity to lure stakeholders to a business blog and ensure they return, but limiting blog content to text alone can be a mistake. A Usurv survey of 1000 UK adults found we are...
5 content strategy tips for successful business blogging
When it comes to content strategy ,we’ve said it before and we’ll say it again: a corporate blog is not the place to blow your own trumpet. Tempting though it may be to post about client wins, product launches, or the hot new industry talent you just hired, until...
Business blogging – do I need a professional writer?
What is it that all blogs require? Well leaving aside a continual flow of good ideas, well written prose and regular updates, the answer is, of course, at least one blogger – an identifiable individual who will lend his or her name to each and every post. For...
How to blog for business – 5 tips
To blog for business is a totally different beast to personal blogging that requires a unique approach and skillset. To become a better corporate blogger, here are 5 simple tips. 1. It's not about you Many corporate blogs like to talk largely about themselves - latest...
A blog is not just for Christmas
It’s a story almost as old as Christmas itself -the well-intentioned company blog drying up through lack of resources, time, ideas or all three. We say, a blog needs its own dedicated budget and resource, if not for all of the content, then at least part of it....
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