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Toot toot! The age of corporate trumpet blowing is over!

Toot toot! The age of corporate trumpet blowing is over!

The origin of the phrase ‘blowing your own trumpet’ (US translation ‘tooting your own horn’) can be traced back to Anthony Trollope, the English Victorian novelist, who said in his travel book - ‘Australia and New Zealand’: 'I would also observe to the New Zealander...

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Who is writing your blog? Shakespeare or Blogrick?

Who is writing your blog? Shakespeare or Blogrick?

'Blogrick' - noun - an unskilled writer who blogs, often on behalf of their company. An expert in his company's products 'Blogrick' may be, but a writer he is not and yet many companies are still entrusting blog content to people in their organisation, often on the...

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How to measure user engagement online

How to measure user engagement online

Many organisations don’t have a defined way to measure user engagement not least because there are a few ways of doing it. Parse.ly however has come up with a survey of digital publishing professionals that shows importance of varying user engagement metrics ranging...

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How to blitz content marketing like Usain Bolt

How to blitz content marketing like Usain Bolt

Someone I was talking to about content marketing generally and blogs in particular recently had the temerity to say ‘well anyone can write a blog can’t they.’  My slightly indignant repost was ‘well anyone can run, but that doesn’t meant they’re Usain Bolt' ... Read...

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